Customer Story: How a U.S. Fashion Brand Expanded Seamlessly into Asia with BIPO’s Unified Solutions

Global expansion demands more than market entry – it requires operational precision, a sound understanding of the local statutory and labour law regulations and managing multiple stakeholders, including HR and payroll vendors.

When a leading American fashion retailer – synonymous with its signature blend of classic, preppy design and modern luxe in its portfolio of apparel, bags, shoes, and accessories – extended its footprint into Asia, its HR team faced a common but critical challenge: fragmented execution.

Client Snapshot

• Industry: Light luxury, fashion retail
• Headquarters: United States
• Regional scope: Cambodia, Vietnam, India, Philippines, Indonesia
• Store footprint: 80+ physical stores worldwide and 1,000+ department and speciality store locations

Source: marymarkevich on Freepik

The Challenge

Each market operated through a separate vendor, resulting in:

• Disjointed onboarding workflows
• Inconsistent service delivery
• Exposure to compliance risk

Administrative co-ordination and regulatory oversight across multiple jurisdictions constantly diverted the HR team’s efforts and focus, rather than advancing their talent and retention strategies.

The Solution

BIPO implemented a multi-country Employer of Record (EOR) model, consolidating operations under a single partner and platform:

• Centralised onboarding and payroll across five markets
• Visa processing and statutory compliance handled locally
• No need for local legal entities

This structure enabled the HR team to oversee regional operations through one unified interface – reducing complexity and improving responsiveness.

The Outcome

Using a single, dedicated global HR partner to consolidate its HR framework, the brand accelerated its expansion timeline and strengthened compliance across all markets.

With vendor co-ordination and process overheads streamlined, the HR team shifted its focus to high-impact initiatives like talent development, employee engagement, and workforce planning.

Client Feedback

Why Leading Brands Choose BIPO

BIPO’s EOR solutions deliver scale, precision, and control. Combined with in-market experts and a cloud platform, we simplify multi-country HR operations so businesses can expand with confidence.

Global brands thrive on agility. BIPO connects people, platforms, and processes to make it seamless.

Connect with us for more information about our award-winning total HR solutions.